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How AI is Transforming Instagram in 2025

In 2025, AI is revolutionizing Instagram like never before from hyper-personalized content recommendations to advanced ad targeting and automated content creation. Discover how artificial intelligence is shaping trends, boosting engagement, and redefining the way creators, brands, and users connect on the platform.

The Rise of D2C Brands in India

Map of India showing major D2C brands in India with logos and products highlighted in key cities

The Direct-to-Consumer (D2C) revolution in India is rewriting the rules of retail. Powered by digital-first strategies and deep customer focus, Indian D2C startups like boAt, Mamaearth, and Lenskart are scaling fast bypassing traditional middlemen and building billion-rupee brands. In this blog, we explore the rise of D2C brands in India, their growth stories, revenue models, and how they’re reshaping the future of e-commerce and entrepreneurship.