The Direct-to-Consumer (D2C) revolution in India is rewriting the rules of retail. Powered by digital-first strategies and deep customer focus, Indian D2C startups like boAt, Mamaearth, and Lenskart are scaling fast bypassing traditional middlemen and building billion-rupee brands. In this blog, we explore the rise of D2C brands in India, their growth stories, revenue models, and how they’re reshaping the future of e-commerce and entrepreneurship.
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In 2025, customer expectations are evolving faster than ever, and businesses that prioritize understanding their users will outpace the competition. …
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